Product launch campaign for Kristen Bell’s CBD face moisturizer, Look Alive, a no nonsense product that is all natural with no gimmicks, tricks or naughty ingredients that hurt your skin.

Developed storyboards, directed production, designed assets adhering to guidelines and schedules. Art directed videos and digital campaign.

Social channels increased engagement by 4 million views post launch.

Stills Photographer: Junichi Ito
Production (Kristen Bell): Weiden & Kennedy
Production (product): Creative Deviants L.A.
Creative Director: Jeremy Bacharach