Amway partnered with the AMP Agency creative team to launch Glister, their dental care line, to drive traffic online. We developed a campaign around self care — the idea that overall good health begins with oral health and dental care. Highlighting the plant based products history, benefits in messaging and the consumer responsibility to buy organic, sustainable products with healthy proven results.

Developed storyboards, directed photo shoots, designed assets and managed post production to sync with Amway’s brand guidelines. Targeted to health conscious adults and parents.

Net sales increase of 13% and 10% revenue growth

Photography: Yoel Rodriguez
Creative Direction: Colin Booth
Social Photography: Kyle Seidler
Cinematographer: Mike Manzoori
Production: Fat Happy Media

Site: www.amway.com/glister