Amway approached our team at AMP Agency to launch several products in their new line of Artistry cosmetics that features new advanced formulas which set them apart from their competition. We created an informative holistic campaign showing the science of Amway’s cosmetic line that performs like skincare and to attract new and existing customers we maximized ever detail and utilized the beauty buzz by highlighting the dual functioning features with clear messaging, vibrant motion, and organic accents.

Ideated storyboards, designed assets, directed production and synced messaging and tone with Amway’s brand guidelines.

Director: Tyler McPherron
Production: Ghost Productions
Photography: Yoel Rodriguez
Creative Direction: John DeGray