Amway improved their Vitamin C supplement to last longer and wanted AMP Agency to launch a social campaign highlighting the extended release supplements and their pure ingredients.

Our team developed a social campaign to accentuate the benefits of the all day supplement and utilizing fun animations to show the fruit and veggie benefits and equivalent serving in each vitamin.

Ideated storyboards, animations, directed production and synced messaging and tone with Amway’s brand guidelines.

DOP: Tyler McPherron
Creative Direction: John DeGray