Amway approached AMP Agency to launch of their ‘good & healthy’ improved bath and body care line, g&h. Our goal was to recharge Amway’s bond with existing users and broaden awareness to connect with new consumers. We developed product videos that celebrate living well, using natural ingredients and the practicality of choosing quality products for your health.

Developed storyboards, designed assets, directed all production to sync with Amway’s brand guidelines.

Director: Tyler McPherron
Production: Ghost Productions
Photography: Yoel Rodriguez
Creative Direction: John DeGray