Product launch of Lord Jones' CBD face oil Pore Detox, our team was given the task to develop a social campaign that delivers on authenticity and product integrity. Targeted to millennials that are shopping for a more advanced skincare, messaging across campaign featured the delicate dance of the ph balance of your skin as you age. The earthy, natural ingredients of the product were the inspiration to use macro photography to visually tell a story, maximize product textures, and the detoxifying enhanced ingredients.

Directed and designed campaign from concept to delivery. 8 million views and impressions and 5% increase net sales.

Photographer: Lindsay Adler
Macro Photographer: Jenna Gang
Director of Photography: John McAbe
Creative Director: Jeremy Bacharach