Lord Jones teamed up with Weiden + Kennedy to relaunch their entire product line with new packaging and updated brand look and feel and new products such as Bath Salts. The product formulas were targeted to adult gamer markets still hesitant about the benefits of hemp.

The campaign, A Higher Order featured Earthy fantasy dream realms eluding to Lord Jones’ Bath Salts curious effects. The campaign messaging revolved around embracing the new, self wellness and royal standards. Gold and organic branded elements, such as golden hands, were intertwined throughout the campaign.

Art directed still photography, designed OOH and supporting digital content.

Net sales increased 15%, 6M social media impressions.

Illustrator: Reshi Dev
Production: Riff Raff Films
Director of Photography: Robert Ryan
Agency: Weiden + Kennedy