Steve Madden wanted to celebrate like minded individuals who have taken unconventional steps to reach success. The ‘SELF MADE’ campaign was ideated to celebrate risk taking entrepreneurs, their stories and the strength needed to dream big. Inspired by their style and accomplishments, exclusive shoe collections were curated and developed to express the hard grind and high rewards of taking a chance on yourself.

Art directed pre/post production and designed print and digital assets for all channels.

Photographer: Randall Leazer
Creative Director: Matthew Ellenburger