Social holiday campaign for Kristen Bell’s Happy Dance CBD beauty line, the team concepted ‘visions of sugarplums’ & peace and quiet for moms for the holidays. Digital campaign took non traditional holiday color palette (pink and blue) for high contrast in market paired with fun branded messaging.

Directed photo shoots, pre and post production, designed campaign assets and animations.

Net sales increased 4%, 2M impressions

Photographer: Luke Pidgeon
Production (Kristen Bell): Weiden & Kennedy